LinkedIn desktop redesign

DESIGN LEAD & MANAGER, HOMEPAGE AND FEED
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After launching the publishing platform and the Pulse app, member sentiment pointed towards integrating the content experience fully into LinkedIn. I transitioned to lead the redesign of homepage and feed on desktop and built out the foundations of the content ecosystem on LinkedIn. 

The problem(s)

A recent company-wide shift to prioritize mobile products had left LinkedIn's desktop site outdated and inconsistent. Not only were we in dire need of a visual refresh, a period of hypergrowth had also resulted in building products in silos, making it nearly impossible to leverage components across the ecosystem and scale.

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Desktop and mobile screens from the previous LinkedIn experience.

Cross-team collaboration

Due to the large-scale nature of this effort and an aggressive timeline, we adopted a unique approach to ensure we were partnering effectively both across teams and functions, while making user-centered design decisions each step of the way.

Life in the war room: stop motion video captured by one of our teammates.

We adopted an "embrace and extend" principle when scaling up from mobile to desktop. This video shows how mobile scales to 2 and 3 column layouts on web.

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I partnered with engineering to design and build a modular design system for feed posts. These design guidelines enable other teams to quickly introduce new types of content into feed.

Conclusion

In the span of a year, we laid the groundwork for LinkedIn’s new desktop platform, establishing a new design system for a growing user base and ultimately making it easier for designers and developers to design, build and iterate much faster.

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LinkedIn's new desktop platform brought parity with the mobile redesign.

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I had the opportunity to share our work and process at Design Matters 2017 in Copenhagen with one of my design partners, Maria Iu. Here's a link to the full talk.

Other projects 

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COPYRIGHT 2019 KATY TSAI
COPYRIGHT 2019 KATY TSAI